How AI Is Revolutionizing Commercial Real Estate: Key Takeaways from Georgia CCIM Chapter’s AI Workshop
By Marion D. Williams, CCIM
Thank You to Our Leadership
First, I want to thank Bill Adams, CCIM and the team at Adams Commercial Real Estate for the opportunity to attend the recent AI Integration for CRE Professionals workshop held at the Atlanta Realtors Center. The insights I gained will directly benefit our firm, our clients, and our bottom line.
This report summarizes the most valuable AI tools introduced during the course—and how they can be leveraged to attract more clients, close deals faster, and increase operational efficiency.
Top AI Tools for Commercial Real Estate
🔹 1. Convergence AI
Built specifically for CRE, Convergence AI aggregates data sources, visualizes financial trends, and produces real-time investment dashboards. It helps brokers and investors identify opportunities and mitigate risks with machine-learning precision.
🔹 2. Midjourney
Midjourney is a powerful AI image generator that turns text prompts into stunning architectural renderings or mood boards. Perfect for showcasing future build-outs, conceptual designs, and marketing materials that demand visual impact.
🔹 3. Leonardo. Ai
Leonardo. Ai creates polished marketing collaterals, including flyers, signage, social media posts, and presentation decks. It allows brokers to quickly brand and promote listings with a professional edge—no graphic designer required.
🔹 4. ChatGPT-4.0 / GPT-4o
The most advanced large language model from OpenAI, ChatGPT-4o goes beyond text by accepting images, PDFs, charts, and voice input. It can write proposals, summarize leases, generate site selection reports, and even analyze market data.
🔹 5. ChatGPT-3.5
While less advanced than 4.0, GPT-3.5 remains a free and widely used tool for writing emails, generating ad copy, and answering basic CRE-related questions. Ideal for fast content creation and idea generation.
🔹 6. Ideogram
Ideogram is a design-forward AI tool focused on graphic layout and typography. It excels at producing logos, property signage, and attention-grabbing social media visuals, keeping CRE branding clean and consistent.
🔹 7. Runway ML
Runway enables easy-to-edit video content powered by AI. Brokers can now create property highlight reels, before-and-after development videos, or even generate hyper-realistic footage without a video crew.
🔹 8. Copy.ai
Copy.ai is designed for outbound communications, generating cold emails, listing descriptions, blog posts, and social media captions. It tailors messaging to the target audience and saves hours in prospecting efforts.
📊 Comparative AI Feature Chart for CRE Success
🧠 Final Thoughts
AI is no longer optional—it’s a business accelerator. The tools to which we now have access can dramatically improve how we market listings, engage with prospects, and close deals. At Adams Commercial, we’re committed to staying ahead of the curve and using every tool available to deliver unmatched value to our clients.
If you’re a client or investor looking for a forward-thinking brokerage team—or a fellow broker seeking to collaborate—we’re ready to put this technology to work for you.